Buying life insurance online means a lot of questions before you know if it’s worth it. I interviewed customers, studied the category and set the UX direction for the quoting experience.

Canon Americas Lab began as a concept on paper. I helped turn it into a working innovation incubator — its strategy, its spaces, its identity and its voice.

You can’t bring a private jet to a sales meeting. I ran the discovery and design, then prototyped an iPad experience that let Gulfstream’s sales team show the G400 anywhere in the world.

People are particular about their photos: what they keep, what they’d edit, what they’d print. I ran discovery workshops across the US, then helped design the Expert Edit pilot.

Hum needed a reason for subscribers to open it. I worked in a small team on new concepts for the app, and the feature set and weekly email we validated made it into the product.

A Twitter bot that posted a random Oprah GIF every day and sent bonus GIFs to anyone who tweeted at it. Built for no reason beyond having to exist. It got me a job at a creative agency.

A phone repair generates a lot of updates nobody reads. I rebuilt parts of the claims portal for mobile, and wrote the outbound emails that got customers to a Tech Coach.

Cokesbury’s storefront made people work to find things. Another designer and I audited it, aligned the team in a two-day workshop, then redesigned the navigation, discovery and checkout.

Tax expertise at Deloitte lived in people’s heads and didn’t travel. We interviewed the specialists, then designed a platform that let them share what they knew across the firm globally.