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Cokesbury
UX Designer | Workshop Facilitator
Cokesbury’s storefront made people work to find things. Another designer and I audited it, aligned the team in a two-day workshop, then redesigned the navigation, discovery and checkout.
After auditing the existing platform and taking the team through a two-day alignment workshop, we designed a new experience that made it significantly easier for customers to navigate the site, discover products and complete purchases.
Outcomes
- Simplified, color-coded navigation.
- Reduced time spent on the checkout page.
- Improved page performance.
- Greater opportunity for product discovery.