Blair McMillan

All work

13

Asurion Mobile Claims Flow & Email Communications

UX Designer | UX Content Writer

A phone repair generates a lot of updates nobody reads. I rebuilt parts of the claims portal for mobile, and wrote the outbound emails that got customers to a Tech Coach.

Alongside the mobile work, I wrote copy and designed an email campaign encouraging customers to sign up for an Asurion Tech Coach session to help activate their new device.

Outcome

  • We more than doubled the team’s year-end goal, bringing over 1.8 million users into the Asurion Tech Coach system through a more human-centered approach to outbound communications.