Role: UX Designer / copywriter
Bringing over 1 million potential customers into our ecosystem.
Asurion wanted to engage our customers more thoughtfully in order to bring them further into the platform and give us an opportunity to engage with customers in a new and more meaningful way. I designed these emails that we automatically sent to the customer the day they received their replacement cell phone in the mail. By focusing on the factors of our service that provided the customer with great value, including lifestyle photography and clear calls to action we say over 1 million people call into our expert help center and allowed us to deliver a valuable service to new and existing customers.