Role - Designer / Producer

Helping take designers on a journey into the mind of the users

With the help of a freelance illustrator I put together these persona posters that are intended to act as interactive portals for designers into the lives of the key persona types of the clients customer base that came from ethnographic research. With QR code reading ability now built directly into iOS and Android cameras it made sense to embed QR codes on these posters, so when scanned would open up a youtube video that further tales the story of each persona in the true voice of that character. This allowed users to not only read about the persona groups, but dive head first into their world.